Why Google Tag Manager with Jive?
You can update the tracked objects or metrics without having to edit your Jive instance configuration each time. That is especially useful for people on Cloud instances who cannot edit the script call themselves.
The value for Hosted customers is that you have less risks of hanging the system as you don’t fiddle with it!
Google Tag Manager also allows you to have multiple access and version control: you don’t need to give full system administrator access to your community to people only maintaining the metrics…
The detailed principle is not only usable on Jive communities as it is generic. I have transposed my “legacy” Tags/Rules/Macros to the new beta Tags/Triggers/Variables. If you encounter issues using my description, please let me know so I can correct/ improve it.