Being quite involved in Twitter and other social media these days, I am always looking for ways to improve my efficiency and increase the too infamous Return On Investment… Which I find being “How much sales does it really generates?”

The easy way is to look around and see what other people do, assess if it is pertinent in your market and then tweak to adapt to your exact goal.
Going round the different blogs, most writer asks for comments. But do they really want to know what you have to say, or they just wish confirmation that people displaying the page actually read it?… or they just want a blessing, confirmation that we agree with what they say?

My personal belief is that you cannot have everyone using the same methods as your are or agree with you.
Therefore, if you enable comments, you should be ready to have people telling you are wrong (even if you not necessarily are) and other people disagreeing.

The main thing I learnt arriving in England is to envelope my comments in a few layers of bubble-wrap. Otherwise people tend to take offence if you are direct… Cultural differences from Scotland, France and even worse in The Netherlands!
So I post a small comment explaining that, in my opinion, it is not a must to follow back on Twitter and that I would only follow back people I have interest in. Seemed simple enough.
Then, may be because I was read too fast, I received an answer saying I was an elitist and that may be if I was following people, “You might just learn a thing or two!“.
If the user had read better and checked, I’m following more people than I’m followed…
Unfortunate, but I’m not too encouraged going back there if communication is an issue.

On the other hand, I’ve read other blogs, where the comments are quite controversial but welcomed and taken into account by the writer.

I tend to learn more from the second type.
Of course, we all need to make a selection.