Being quite involved in Twitter and other social media these days, I am always looking for ways to improve my efficiency and increase the too infamous Return On Investment… Which I find being “How much sales does it really generates?”

The easy way is to look around and see what other people do, assess if it is pertinent in your market and then tweak to adapt to your exact goal.
Going round the different blogs, most writer asks for comments. But do they really want to know what you have to say, or they just wish confirmation that people displaying the page actually read it?… or they just want a blessing, confirmation that we agree with what they say? continue reading…