Alban Rampon

Aide-mémoire of my extracurricular activities

Browsing Posts tagged Social Media

Today I was invited by The Community Roundtable (TheCR) to discuss with other members how we thought about Chinese members to launch the ARM Connected Community in October 2013.

I had been invited to present with Premier Farnell‘s Christy Zurcher from the excellent Element14 community at Jive World in October 2014. This was very interesting to see our totally different yet both successful approaches. Depending on which language or culture you are considering, you have to adapt the solution.

For TheCR members, I tweaked my presentation to make it less linked to the platform we run, and more about the ideas, the principles. Even if I didn’t add everything, I created a slide deck with more text compared to the one I use when presenting to be a bit more self-sufficient. In this post, I summarise and give the presentation.

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Introduction

At the time of writing, I am looking after the ARM Connected Community. Not only as Enterprise Community Manager but also system administrator of our Jive community. So, when our members and community owners (the people who own an area in the community) asked for features, I want to see what I could do. If don’t intend to do anything with user feedback, what’s the point in asking for it?

Why do Custom Theme in Jive

Out of the box, you cannot find any social sharing capability. Most likely because Jive software was primarily used for internal communities. Social media is an important way to promote content. Part of the project delivery included adding social sharing capability, so I didn’t start from scratch. However, shortly after launch we discovered that our requirements were quite sub-optimal (not to say wrong). The major flaw was that the social sharing buttons (icons) were only visible to members who logged in, and not to simple visitors. Also, community owners indicated that they were more likely to share content they have read… so having the social sharing buttons at the bottom of the content was also judicious.

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We have a technical community and the company is present on a few social networks. That is what determined the choice of social sharing buttons: Twitter, Linkedin, Facebook and Sina Weibo (for our Chinese audience). You can learn more about my employer social media presence in ARM Social Media.

Social Sharing Icon Tray

Example of Social Sharing Icons Implemented

Once you create your publisher account, and selected your social networks you get two things to insert in your page:

  1. The javascript code which dictates the behaviour,
  2. The buttons themselves to add where you want them in your page.

NOTE: call the JavaScript in your page footer instead of the recommended <head>, this way if the script takes longer to load, your full page is not frozen empty… That’s happened to me and a few others

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Social Media NetworksIf you are interested in ARM Architecture and in ARM Technology, you are probably already a member of the Linkedin ARM Based Group. If you haven’t feel welcome to have a peek. I sent the following message to the 3000 members and do welcome your feedback here or there!

Dear all,
I was finding it a bit of a stretch to expect anyone to remember that, to go to the Linkedin ARM Based Group, you need to go to http://www.linkedin.com/groups?gid=85447… as I cannot.

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